Web Dev and Blogging? Who Even Needs That?

What and Why

Let me start by saying that this is my very first blog post EVER! As a result, the thoughts below are my own observations and conclusions—more of a theory than a proven fact. That said, I’d love to invite you, dear Reader (I’ve always wanted to write that! :D), to join me on this journey and take part in this experiment. I’ll be regularly posting about various tech-related topics—ranging from pure programming tips and stack discussions to guides for non-tech people to help them better understand the internet. There will also be content for those learning and aspiring to enter the world of web technologies, whether as hobbyists or professionals.

Answering the question, “Why?”—let me first set the context. As a computer, programming, and—above all—internet enthusiast, I decided some time ago to build my professional future around these fields. I’m still at the beginning of this journey, although I’ve been working on projects for professional clients for two years now, and it has become my sole source of income. Getting my first job was really tough because I started looking at the beginning of what was known as the crisis. But I was determined and fully committed. For now, I’ll leave it at that, but I’m adding a new topic to my “to-do” list: a blog post where I’ll share the strategies and techniques I used to achieve my dream of becoming a developer.

At one point, the company I worked for laid off a lot of people—including me. So I had to go through the entire job search and interview process all over again (recommendations turned out to be very helpful this time). This experience led me to a realization, which was later confirmed by insights from others, like YouTuber NetworkChuck or Polish content creator Programista Frontend. The key takeaway? I could be the best programmer in the world, but as long as no one knows about it, finding a job or freelance gigs would be difficult.

That’s why I believe building a personal brand as a specialist is crucial. And since I’m a web developer, it only makes sense to establish that brand on the internet. I figured a blog would be a great starting point. I don’t necessarily plan to stop there, though—this is more like a runway leading to other ways of growing my presence online. Today’s post will be an attempt to weigh the pros and cons of blogging.

Let’s Start with the Pros

1. Building a Personal Brand

The most obvious and significant advantage is personal branding. Writing blog articles allows me to showcase my skills and knowledge. I believe this can help me stand out among other web developers and gain recognition in the industry. Right now, my career is in a good place, but we live in a VUCA world, and strong personal brands navigate crises more easily.

2. Gaining New Clients and Better Job Offers

This one isn’t directly relevant to me—so far, I’ve managed without it. However, I think that people just starting out in IT could have a significant advantage if they maintain a blog filled with solid technical content that demonstrates their expertise.

3. Reinforcing and Deepening Knowledge

This is actually the second most important benefit for me. When I quickly implement something in a project, I often forget how I did it within a week. I do take notes (which I’ll definitely write about at some point!), but preparing an article forces me to dive deeper into a topic.

4. SEO and Traffic to My Portfolio Site

Regularly publishing content increases a website’s visibility in search engines, which can lead to more collaboration opportunities. I know this from experience—client websites always rank better when they contain blog articles.

5. Creating Resources That Can Help Others

This point is closely related to the third one. I create content, reinforce my own knowledge, and someone else benefits from it. This way, my knowledge continues to be useful beyond just my own projects.

The Downsides of Blogging

1. It Requires Time and Consistency

This is my first real drawback… But at the same time, anything worthwhile takes time and effort. Fingers crossed for myself! 🙂

2. Immediate Results Are Unlikely

I’m well aware that this post might only be read by two people: Konrad and Pan.Be 😀 Still, time will pass either way, and delayed gratification is always more rewarding.

3. The Need to Maintain Content Quality

If I take on a complex topic, I need to be extra careful not to make mistakes. Inaccurate or unreliable posts can do more harm than good.

4. The Pressure to Keep Creating Content

It’s already happening—as I write this, I’m setting myself up for future expectations. But it’s a bit like working out: getting started requires effort, but once I’m doing it, I enjoy it and feel great afterward.

Do We Have Everything?

I won’t lie—AI helped me identify some of the downsides. When I start a new project (which is how I see this blog), I tend to overlook the negatives.

Is it worth it? Time will tell, but I strongly believe it is! And to wrap things up, here’s a classic engagement tactic for my two readers:

How about you? Have you started a blog? Share your experiences in the comments!